Books by PETER KRASS
NEW! Ignorance, Confidence
& Filthy Rich Friends - The Business Adventures of Mark Twain,
Chronic Speculator and Entrepreneur
Wiley (Shipping March 5, 2007)
Hardcover: 288 pages ** $22.95 ** ISBN-10: 0-471-93337-6
"I must speculate in
something, such being my nature."
There have been many books
on Mark Twain, but none have fully developed his rabid entrepreneurial
side and pursuit of great wealth in the spirit of the robber
barons until now. In Ignorance, Confidence, and Filthy Rich
Friends, Peter Krass explores this oft-neglected side of
Twain's life as he uncovers his rollercoaster ride through America's
Industrial Revolution. Krass not only captures Twain's rich experiences,
but his voice, which was acerbic and hilarious, gloomy and exuberant,
painfully blunt yet always instructive. more
>
.
.......................................................................................
PORTRAIT
OF WAR: The U.S. Army's First Combat Artists and the Doughboys'
Experience in WW I
Eight U.S. soldiers witnessed
more of the American fighting experience during World War I than
any other U.S. participant, military or civilian. Their harrowing
mission was a groundbreaking event in the annals of U.S. military
history: They were the first combat artists recruited by the
army, with the purpose of making a historical record of war.
Although they had no military
training, these soldier-artists were commissioned captains and
entered the war determined to capture "the shock and loss
and bitterness and blood of it." Relying on their letters,
diaries, interviews, and, of course, their artwork, in PORTRAIT
OF WAR: The U.S. Army's First Combat Artists and the Doughboys'
Experience in WW I (Wiley, Fall 2006) Peter Krass tells their
gripping story, which is, at the same time, a richly textured
recounting of the soldier's experience. What emerges is a fresh
and unique perspective on World War I. more
>
.......................................................................................
Blood
& Whiskey: The Life and Times of Jack Daniel
Orphan. Moonshiner. Gold medal
winner. Ladies' man. Marketing genius. This is how I like to
introduce my latest subject, Jack Daniel, whom I bring to life
in my new book, BLOOD & WHISKEY: THE LIFE AND TIMES
OF JACK DANIEL, AN AMERICAN LEGEND. Jack Daniel started
with nothing, yet became the world's preeminent distiller of
sour mash whiskey and a Tennessee tycoon. On the way to the top,
he had to survive the Civil War - which killed a brother and
his father - corrupt government officials, and fire breathing
preachers screaming for national prohibition. Don't miss the
colorful story of Jack Daniel, which includes a few truths the
folks at the Jack Daniel Distillery might not want you to know.
For
more on Uncle Jack, as he was affectionately known, and the press
release, click
here.
.......................................................................................
CARNEGIE
CARNEGIE, Peter Krass's biography of the Gilded
Age Tycoon, has been cited by Barron's as the "definitive"
Andrew Carnegie biography and "a detailed, convincing portrait
of a maniacal empire-builder." Library Journal selected
CARNEGIE which made the bestseller list in
a number of markets, including Pittsburgh, Cleveland, and Denver
as one of the best business biographies for 2002. more
>>
.......................................................................................
The most
profound business philosophies and concrete strategies
spanning hundreds of years are contained in the seven books below:
The
Book of Business Wisdom
Looking to improve every facet
of your business career? In the Book of Business Wisdom,
more than 50 business legends, past and present, share their
passion for excellence and their views on success in business.
Andrew Carnegie and Thomas Edison vividly depict the personal
qualities required for success; David Ogilvy and Jack Welch share
secrets on leadership; Andy Grove and Sam Walton propound on
good management; John D. Rockefeller and Henry Ford explain the
need for a gunslinger's spirit; and Peter Lynch and Muriel Siebert
illuminate what it takes to succeed on Wall Street. more
>>
.......................................................................................
Leadership
Want those vital, yet sometimes
intangible leadership qualities? From leading change to dealing
with adversity, from creating vision to inspiring employees,
from instigating revolution to cultivating company culture, the
52 classic essays contained in the Book of Leadership Wisdom
span the entire range of essential leadership issues. You'll
hear from Carnegie, du Pont, Getty, Perot, and Welch, among other
cutting edge visionaries. more >>
.......................................................................................
Investing
Looking for a sound path in today's
market chaos? In the Book of Investing Wisdom, 46 of the
greatest stock-pickers and legends of Wall Street instruct on
the art of investing and avoiding the perils. There's Bernard
Baruch on negotiating market slumps, Peter Bernstein on investing
for the long-term, Peter Lynch on bagging the big score, and,
of course, Warren Buffett on finding that special company with
a superb track record. more >>
.......................................................................................
Entrepreneurs
Want what it takes to become an
elite entrepreneur? The Book of Entrepreneurs' Wisdom answers
the question with classic essays by Warren Avis, Richard Branson,
George Eastman, Steve Jobs, Kim Polese, and Lillian Vernon, among
more than 50 pioneers, past and present. The start-up, securing
venture capital, the required maverick element, branding, and
salesmanship it's all here in taking an idea to its fruition.
more >>
.......................................................................................
Management
Overwhelmed by events, multiple
tasks, and people at work? Drawing on their personal experiences,
the world-class managers in the Book of Management Wisdom
offer a range of practical advice, case studies, humorous anecdotes,
and management philosophy. Among the 53 classic essays, Sam Walton
propounds on boosting productivity, Andy Grove on confrontation,
Alfred Sloan on structure, Lee Iacocca on meetings, and Henry
Ford on man and machine. more >>
.......................................................................................
Little
Book
Short on time, but need help across
the board? The Little Book of Business Wisdom brings together
the most brilliant and successful managers, leaders, investors,
entrepreneurs, and CEOs, who offer decisive tips and rules on
how to succeed and how to stay ahead. Barnum, Dell, Drucker,
Gates, Vernon, Mondavi, Pickens, Templeton, and Wanamaker are
among the more than 50 stars featured. more
>>
.......................................................................................
Conference
Board
Looking to transform your workplace?
The Conference Board Challenge to Business addresses and
analyzes every major area in industry and commerce. Marketing
and brand building conquering technology quality and profits
strategic growth and more are tackled by the businesses geniuses
included here. The Conference Board has been a leading business
membership and research organization for almost a hundred years;
it pays to listen to the experienced. more
>>